Studies with the U.S. Fish and Wildlife Service note that for every 100 hunters who no longer hunt due to encroaching age or health issues only about 69 new hunters join their ranks. It seems the populace as a whole is simply losing touch with the land. Utilizing a mix of television, product sales and educational sessions Predator Quest’s Hunter Quest campaign seeks to raise awareness, reconnecting current and potential outdoors men and women with the joys and beauty of Mother Nature.
Client: Predator Quest
Campaign: Hunter Quest Online
Medium: Digital (custom content management system, design, eCommerce and episode viewer)