Contrary to common knowledge, lacrosse is extremely popular throughout the Western United States. However, until recently, the region did not have a voice due largely to local mainstream media not understanding the sport. The Nebraska Lacrosse Online campaign focuses on bringing attention and involvement to Nebraska’s leagues. The online campaign gives fans and players important statistical information while showcasing news and match details.
Client: Nebraska Lacrosse
Campaign: Nebraska Lacrosse Online
Medium: Digital (custom content management system, statistics manager, roster manager mini-site generator for each team)