What do you want?
Statistics show a patio or deck is one of the top three features most requested of new home buyers with one-third of the nearly $150 billion spent on home remodeling in 2005 allocated toward outdoor living areas. Homeowners are building stone patios with outdoor kitchens complete with large, permanently-installed grills, refrigerators and work areas. They’re installing luxurious outdoor fireplaces and fire pits to extend the season, adding beautiful outdoor lighting to extend the evening and even installing televisions and stereos. The Spring Fever Campaign seeks to connect local Nebraskans with the supplies and tools to create their own outdoor living experience without leaving in their “backyard” of Gretna, Nebraska.
Client: Spring Fever Outdoor Living Center
Medium: Digital (custom content management system (CMS), design, blog and maintenance)
Campaign: Get Spring Fever